How do I create single keyword (SKAGs) ad groups? (NOT Recommended)
We do NOT recommend creating single keyword ad groups (SKAGs), despite what some may say, they are not the best way to group keywords for quality score optimization. The best way being to group keywords by search intent, which is what our tool does by default. If you still want to try them, follow the steps below.
- Click on the regrouping button.
- When the tool has finished the process, click on the Advanced Settings button.
- The last option allows you to select the maximum number of keywords per ad group, simply set it to 1 and click the "save settings" button.
- Your ad groups should now contain only one keyword and ready to be sent to Adwords.