Winning & losing campaigns, ad groups, keywords

The data table in the dashboard is segmented by winners and losers.

Winners

Any campaign, ad group or keyword that has a Quality Score above 7/10.

Other attributes

  • They benefit from a discount, meaning that their click costs are cheaper.
  • They are ordered by their discounts; the higher discounts displayed at the top.

Losers

Any campaign, ad group or keyword that has a Quality Score above 7/10.

Other attributes

  • They are penalised, meaning that their click costs are higher than they should.
  • They are ordered by their penalty, the higher penalty displayed at the top. These are the priority.

Why is this useful?

This separates the elements that need to optimized form the ones that don't so you can apply focus where your attention is needed.