How does the regrouper work?
The regrouper — also sometimes referring to as the restructuring feature — is the the feature that groups keywords together in tightly themed families based on search intent.
It makes sure that ads are created for specific types of users that are searching for a specific thing. Often times, small variations of a keyword have big differences in search intent, our AI based algorithm is sophisticated enough to know the difference.
This improves relevance between keywords and ads and sets the stage for increasing ad CTR, which in turn increases Quality Score. It works in all languages.