How do I create single match type ad groups? (Recommended)

We HIGHLY recommend trying out single match type ad groups, rarely talked about, this methodology has proven to deliver results for many of our customers. Some only use these as their default way of organising keywords.
Click on the regrouping button.
When the tool has finished the process, click on the Advanced Settings button.
The first option allows to choose the grouping model, select "Single match type". After a moment, your ad groups will be split by their match types and ready to send to Adwords.


Negative keywords of the alternate match type are added to each of the the ad groups to prevent match types from competing against each other from ad group to ad group.